Customer Business Background

Offiso India is a leading provider of consolidated admin services across Pan India, offering a “One-Stop Solution” that streamlines the procurement and distribution of products and services. Through a single-vendor model, Offiso India ensures cost reduction, vendor optimization, and an efficient supply chain. Powered by in-house technology, they provide comprehensive tools for invoicing, tracking, accounting, and more. With their innovative DaaS (Distribution as a Service) model, Offiso India enables seamless brand promotion to corporate clients across the country.

Problem Statement / Challenges

As Offiso India’s customer base and online services grew, they faced performance and user experience challenges:

1. Content Delivery Delays: Due to increased demand, Offiso India’s origin servers experienced heavy loads, leading to slow content delivery and increased latency for end users.
2. Device-Specific Rendering Needs: Offiso India’s web application needed a solution to deliver optimized images across various devices to ensure a consistent, high-quality viewing experience for all users.
3. Inconsistent User Experience: The lack of personalized content delivery resulted in lower engagement, as the website wasn’t optimized for diverse user device types and varying content demands.

Offiso India required a robust, scalable, and personalized content delivery system to enhance user satisfaction, improve site performance, and reduce load on origin servers.

Solution

To tackle these challenges, Whistlemind implemented an AWS CloudFront-based solution with the following features:

1. CloudFront for Accelerated Content Delivery:
   • Dynamic Content Acceleration: By leveraging CloudFront’s edge locations, we significantly reduced latency, allowing dynamic requests to be routed through Amazon’s internal network. This setup minimized the load on Offiso India’s origin servers, delivering a seamless experience for end users.
   • Strategic Caching Configurations: Configured cache behaviors and settings to ensure frequently accessed content is cached and served efficiently from CloudFront’s edge locations, improving loading speeds and user satisfaction.
2. Lambda@Edge for Dynamic Image Rendering:
   • Device-Based Content Optimization: Using Lambda@Edge, we detected the user’s device type (desktop, mobile, tablet, etc.) and dynamically rendered images accordingly. This optimization enhanced the viewing experience by delivering images tailored to the screen size and resolution of each device, without requiring backend server processing.
   • Reduced Load on Origin Servers: Offloading image processing to the edge significantly reduced the load on origin servers, ensuring more resources were available for other mission-critical operations.
3. Enhanced Security and Cost Efficiency:
   • AWS Shield for DDoS Protection: Integrated AWS Shield with CloudFront to provide DDoS protection at the edge, enhancing the security of Offiso India’s applications.

Cost Reduction: Reduced data transfer costs by leveraging AWS’s optimized internal network and efficient caching, which minimized DTO (Data Transfer Out) charges.